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Avatar AR Cards from Mattel
Those Augmented Reality cards are getting more and more interactive. In this example Mattel includes AR cards with toy robots from the movie Avatar. In combination with a webcam and the browser plugin from Total Immersion their characters do certain actions when a button on the card is pressed.
Best Buy in 3D
Best Buy puts an AR code into their print ads and violà in this way AR makes the most sense by letting the reader experience a product of the week. Maybe we should suggest this to the Sun for their page three …
We are Autobots
Nice AR example without the need for a trading card or print. Your face is enough to morph you into an Autobot. Unfortunately only for IE since an Active X plugin is needed.
© 2010 by Yves Luther